Managing and Developing Key Accounts
In association with  | |
| 2-day workshop | |
|
London - 18-19 Feb 2009, 21-22 May 2009 20-21 Nov 2008 |
|
| London | £899 + VAT |
In brief:
This thought-provoking two-day workshop focuses on maximising the potential of key accounts that are critical to an organisation’s success or failure. This workshop covers the key skills required to maximise and maintain your key accounts, including: multiple relationship management, networking and strategic planning. A strong focus will be placed on relationship building and the skills needed to protect key accounts from competitor attack. Individual coaching, self-appraisal and skills practices will ensure maximum participation and learning. Delegates will leave the course with strategy planning documents in CD ROM format.
Designed for:
Key account executives, account managers and those who are progressing into a key account management role, or who have limited experience in managing accounts. Fundamental sales skills are assumed and will not be covered on this course
Training highlights:
- Identify and understand the criteria for key accounts
- Develop a creative structured and value generating strategic account plan
- Manage your business relationships to increase your business
- Understand how to develop a planned approach to increasing business
- Manage yourself and time more effectively
- Understand how behaviours affect both you and your clients
- Identify and overcome barriers in your organisation and your clients that prevent account development
- Be aware of your own strengths, limitations, motivators and work motivators
This event is CPD accredited.
