Making High-Value Sales
To help you understand both the selling and the buying process. To develop a consultative selling approach with the power to identify implicit and explicit customer or client needs. To develop the knowledge, skills and confidence you need to build understanding, consensus and rapport throughout every stage of the business development process.
Individual benefits:
- Confidence, skill and effectiveness in selling
- A tool-kit you can use to achieve success in a wide range of situations
- The ability to position yourself as a supportive consultant
- Tips and techniques for dealing with the way your clients and customers behave
Organisational benefits:
- Winning the business that boosts your bottom line
- Focusing on the sales that deliver real value to your organisation
- High-acheiving professional business developers
- Effectiveness – focusing on the business development activity that delivers results
What the training covers:
- Understanding selling
- Adapting your approach to your working environment and values
- Why customers buy
- Developing personal rapport and familiarity
- Exploiting reputation and recommendations to best effect
- Dealing with perceptions about cost and service quality
- Structuring sales meetings
- 'Push' vs 'pull' selling styles
- Listening and questioning skills
- Closing the sale